Restaurant Ratings Model: Visualising the Key Findings

Recently we were inspired by an article in The Economist that looked at the demographic predictors of voting intention in the 2018 US congressional election. The article used one of our workhorse models, a logistic regression, and it contained a great visualisation of the results. We were keen to use the concept to present our own work.

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Key Driver Analysis

It’s important to identify and understand the drivers of key business outcomes. You might want to understand which aspects of your service influence how likely a customer will be to recommend you, for example. A so called key driver analysis can be used to address this sort of question.

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EU Referendum Polls: Modelling Voting Intention

In our latest blog on the EU referendum we look at fitting a model to the opinion poll results published in the run up to June 23rd. The model highlights how polling companies and practices influence the results and concludes that as of May 24th the probability of the UK remaining in the EU is about 68%.

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How Do Supermarkets Use Your Data?

Retailers have been finding more and more sophisticated ways to use customer data to their advantage. By collecting and analysing consumer data, together with other socio-economic data, supermarkets are able to make evidence-based decisions when devising their marketing and operational strategies.

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