Blog

Charities

Jan
2022

Getting More from your Survey Questions with Factor Analysis

written by Jo Morrison
published on Thu, 13/01/2022

Surveys can be a rich source of information, including not only factual questions, but asking about attitudes, behaviours, and activities.
Factor analysis is a statistical technique that combines questions that are related (correlated) into a smaller number of factors, to create more robust measures.
In this blog we show factor analysis in action.

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Jun
2014

Data Intelligence for the Charity Sector

written by Steve Brooks
published on Tue, 03/06/2014

With the majority of large commercial organisations embracing Big Data as a means to refine their products and better understand their customers, the charitable sector has been slow to adopt the same techniques to streamline their operations and increase their donation rates.

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