Getting More from your Survey Questions with Factor Analysis

Surveys can be a rich source of information, including not only factual questions, but asking about attitudes, behaviours, and activities.
Factor analysis is a statistical technique that combines questions that are related (correlated) into a smaller number of factors, to create more robust measures.
In this blog we show factor analysis in action.

read more

Data Intelligence for the Charity Sector

With the majority of large commercial organisations embracing Big Data as a means to refine their products and better understand their customers, the charitable sector has been slow to adopt the same techniques to streamline their operations and increase their donation rates.

read more