With the majority of large commercial organisations embracing Big Data as a means to refine their products and better understand their customers, the charitable sector has been slow to adopt the same techniques to streamline their operations and increase their donation rates.
read moreInteracting with social media is a key element of any strategy for businesses wishing both to better understand and interact with their customers. But how can you measure the success of a marketing campaign on Twitter?
read moreThere has been a dramatic growth of new roles such as “data scientist” and “informatician” that were all but unheard of just a few years ago. But what distinguishes the role of a data scientist from that of a statistician, informatician or analyst? What do these different groups actually do?
read moreThis lighthearted cartoon from XKCD makes an important point about classical hypothesis testing: if you test enough things you’re bound to find something that’s significant. To avoid this and many other pitfalls of a naive application of statistical methods, it is important to seek statistical advice.
read moreAnalysing large data sets will become a key basis of competition, says a new report published last week. In the same way that they have always sought professional accounting and legal advice, many industries now see statistical consultancy firms as crucial partners in driving growth and stimulating innovation.
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