Our Services

We offer a wide range of services to help you achieve a greater level of understanding from your data. These help you make better decisions and more reliable plans. You can see summaries of our main services below.

If you'd prefer to talk through what we offer and the services that would benefit you most, please contact us.

Qualitative Analysis

Do you need a better understanding of what your customers, staff or stakeholders think? Are you struggling to identify trends and key messages from customer comments on your web site? Would you like the ability to use social media to understand how customers view your brand?

Traditional analytics are based around numbers. Qualitative analytics give you insight and understanding from text-based data. These can be obtained from comments on your website, free-response surveys, interviews, focus groups, documents and social media – anywhere where people are able to express an opinion.

We have a sophisticated suite of tools that turn free-text responses into actionable insights.

Example include:

  • Sentiment analysis to determine how the public view your brand and how that changes over time.
  • Text mining to find patterns in the words used to describe products, brands or attitudes.
  • Comparative analysis to draw conclusions about the association of different ideas, beliefs or values that might help predict future behaviour.
  • Coincidence analysis to verify the authenticity of documents and to attribute authorship.
  • Correspondence analysis for visualising data and identifying key groups within the population.

What our Clients think

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