EU Referendum Polls: Modelling Voting Intention

In our latest blog on the EU referendum we look at fitting a model to the opinion poll results published in the run up to June 23rd. The model highlights how polling companies and practices influence the results and concludes that as of May 24th the probability of the UK remaining in the EU is about 68%.

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How Do Supermarkets Use Your Data?

Retailers have been finding more and more sophisticated ways to use customer data to their advantage. By collecting and analysing consumer data, together with other socio-economic data, supermarkets are able to make evidence-based decisions when devising their marketing and operational strategies.

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