Feb
2016

Understanding Attitudes Towards Recycling in Conwy County

Select recently had the opportunity to work with Conwy County Borough Council on the analysis of their Recycle More Survey. The council wanted to better understand attitudes towards recycling in the county and to understand the potential impact of possible changes to bin collection frequency.

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Dec
2015

Saving to Prevent Problem Debt

Following on from our previous investigation into the link between cash savings and problem debt, StepChange Debt Charity asked Select to conduct an analysis to understand which types of households are failing to save, and also to identify attitudinal factors that might influence their decision not to save.

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Jul
2014

Testing the Effectiveness of Treatments

Unex market the Pet Remedy product which is designed to provide relaxing and calming relief for pet stress. To support their product, Select helped to conduct a study to test the effectiveness of their treatment for dogs with behavioural issues.

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May
2013

Assessing the Accuracy of Tumour Measurements

Currently the effectiveness of anticancer therapies is primarily evaluated using the length of tumour. A study was performed to identify whether tumour volume measurements were a more accurate alternative in assessing therapy response with the overall aim of informing imaging protocols for use in clinical drug trials and clinical care.

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Apr
2013

Using Statistical Sampling for Monitoring Call Centre Quality

Companies who operate call centres such as telesales, market research or utility companies all monitor the calls that their staff make to ensure that they are complying with the relevant protocols. Using statistical techniques, these companies can sample a subset of calls that will accurately monitor call quality whilst minimising cost.

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Feb
2013

A/B Split Testing and Identifying Target Segments for Marketing Strategies

Many businesses use online marketing strategies to increase the number of visitors to their websites. To test the effectiveness of these strategies, A/B split testing can be used to identify whether they increase visitor conversion to sales. Careful design of the test allows a company to minimise any potential costs and disruptions as well as better understand the demographics of their customer base.

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Nov
2012

Judging at the Big Bang Fair

The Big Bang South West is an annual science fair aimed at inspiring young scientists. Students can exhibit science projects which are judged throughout the day. By using a formal design, projects can be allocated to judges that meet any organisational constraints as well as ensuring that each project is given a fair score.

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Nov
2012

How to Measure Effectiveness of a Novel Device

To test the effectiveness of a new device designed to eliminate smoke in the surgical field, an experiment was designed that collected information on the clarity of view during the surgery. By analysing these data it was possible to detect a positive effect of the new device and compare the effectiveness relative to alternative methods.

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Oct
2012

Accounting for Self-Selection Biases in Customer Satisfaction Surveys

Customer satisfaction surveys are a useful tool for identifying strengths and weaknesses in a business. However, these types of surveys can suffer from a self-selection bias reducing their reliability. Using customer information (such as nationality, age or gender), it is possible to model the probability of a customer responding to a survey and to correct the bias caused by self-selection allowing businesses to better understand customer needs.

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