Feb
2016
Dog Groomer Product Satisfaction Survey
In our latest project for Unex we set up and analysed an online survey of professional dog groomers to find out about their experiences with using Pet Remedy in their salons.
read moreFeb
2013
A/B Split Testing and Identifying Target Segments for Marketing Strategies
Many businesses use online marketing strategies to increase the number of visitors to their websites. To test the effectiveness of these strategies, A/B split testing can be used to identify whether they increase visitor conversion to sales. Careful design of the test allows a company to minimise any potential costs and disruptions as well as better understand the demographics of their customer base.
read moreNov
2012
Using Targeted Marketing in Promotional Offers
Businesses often want to target promotional offers to a particular subset of their customers. For example, a mobile network provider may wish to target customers who make longer calls. Customer segmentation is a statistical method that divides a market into subsets of customers who share similar characteristics.
read moreOct
2012
Accounting for Self-Selection Biases in Customer Satisfaction Surveys
Customer satisfaction surveys are a useful tool for identifying strengths and weaknesses in a business. However, these types of surveys can suffer from a self-selection bias reducing their reliability. Using customer information (such as nationality, age or gender), it is possible to model the probability of a customer responding to a survey and to correct the bias caused by self-selection allowing businesses to better understand customer needs.
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