Blog

Jun
2014

Data Intelligence for the Charity Sector

With the majority of large commercial organisations embracing Big Data as a means to refine their products and better understand their customers, the charitable sector has been slow to adopt the same techniques to streamline their operations and increase their donation rates.

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Mar
2014

What is R and Why Should You Use It?

The ability to analyse and interpret data is becoming an increasingly critical factor in driving commercial innovation and success. Businesses are collecting data on a scale previously unseen, but if you want to understand and use your data, how do you go about it?

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Jan
2014

Hidden Data and Surviving a Sinking Ship: Simpson’s Paradox

When dealing with data it generally pays to be curious, rather than take them at face value. Blindly analysing the data without properly understanding their provenance and context can lead to surprisingly misleading results, especially if there are influential factors that you either ignore or fail to record.

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Nov
2013

Interacting with Your Data

We regularly analyse data to help our clients gain key insights so that they can make effective decisions. In many cases, clients will be interested in the results for different scenarios and we've been developing the capability to enable our clients to interact with their data via online interactive tools or web apps.

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Oct
2013

Data Scientist – What’s in a Name?

There has been a dramatic growth of new roles such as “data scientist” and “informatician” that were all but unheard of just a few years ago. But what distinguishes the role of a data scientist from that of a statistician, informatician or analyst? What do these different groups actually do?

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