Blog

Apr
2017

Key Driver Analysis

It’s important to identify and understand the drivers of key business outcomes. You might want to understand which aspects of your service influence how likely a customer will be to recommend you, for example. A so called key driver analysis can be used to address this sort of question.

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Jan
2017

Market Basket Analysis: Understanding Customer Behaviour

In a previous blog post, we discussed how supermarkets use data to better understand consumer needs and, ultimately, increase their overall spend. One of the key techniques used by the large retailers is called Market Basket Analysis (MBA), which uncovers associations between products by looking for combinations of products that frequently co-occur in transactions.

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Nov
2016

Fraud: A Crime for Middle England

For the first time the ONS has published victim-based estimates of fraud and cyber crime for England and Wales, suggesting that together they are almost as common as all other types of crime against the person put together. In this blog we explore how fraud and cyber crime are affecting different sections of the population compared to more traditional crimes.

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Jul
2016

Assessing and Improving Probability Prediction Models

In a recent blog we introduced binary regression models as a method for predicting the probability of a binary outcome. Here, we examine some methods for assessing the performance of these models together with strategies for improving them.

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May
2016

How Are EU Migrants Represented Across the UK Workforce?

The impact of an EU exit on jobs and employment within the UK has been a major topic of discussion in the run up to the referendum. Following on from our recent article about the movement of people within the EU, in this post we take a closer look at migrants in the UK in order to understand how they are represented across the nation’s workforce.

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May
2016

EU Referendum Polls: Modelling Voting Intention

In our latest blog on the EU referendum we look at fitting a model to the opinion poll results published in the run up to June 23rd. The model highlights how polling companies and practices influence the results and concludes that as of May 24th the probability of the UK remaining in the EU is about 68%.

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